Username and Profile Photo
Your username and photo are the first two things people see when they interact with you on Instagram. Either you like their photos, comment, DM, or follow them - that is their first impression.
These two things should help your target audience identify who you are, what you do, and that your page provides what they are looking for. This is the first step in driving visitors to your page.
Your profile image should be high quality, identified with you or your brand, and consistent across your other social networks.
Fill in all sections
Filling in all the sections there are will help your visitors get all the details about you, so make sure you fill out all of them.
Using keywords in your bio can be very beneficial in helping people find you in search results. Make sure they’re very basic and easy to read.
Show off your achievements and personality
Your Instagram bio is like your business card, so it’s not really the place to be modest. Think of it as your opportunity to show people who you are and what you do.
Instagram’s Business Profile Option
When you switch to a business account you’re able to easily add your email address, phone number, and physical address to your profile. It’s great because it doesn’t take up extra characters and allows you to be more detailed about your services’ information.
Instagram Stories and Highlights
Since the Stories and Highlights are right beneath your bio, people can quickly look at them when they reach your profile. This is a great feature to use to show the best parts of you, your services, and your brand.
Call to Action
A Call to Action is a way to get someone to do something, and people are more likely to perform an action when you ask them to. For example, if you write ‘Sign up’, ‘Check it out’, or ‘Buy now’. This can come in handy when you try to drive more visitors.
Call to Action buttons are important because they give your visitors an easy way to contact your business.
Featuring Kristen's photo